#RememberingLKY

 
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Last Sunday evening (Monday morning Singapore time), the founding Prime Minister of Singapore, Lee Kuan Yew, passed away at the age of 91.

Never thought I'd be so affected by the passing of a man whom I've never met. Maybe it's because after all, almost everything in Singapore, from public transport, to the education system (and on a macro scale, peace, security and economic success) is really owed to this one man's vision and foresight. He made Singapore what it is today. Without him, Singapore would have still been a third world country being pushed around by western nations. To that, I'm eternally grateful. 

Last week was a dark period for Singaporeans both home and abroad, ending with a state funeral where we all stood in a minute of silence. This week, we move forward with a renewed strength, knowing that the future is ours to make. Thank you Mr. Lee.

 

 

Thoughts on the MagicBand and Air Travel

In fact, it’s called the paradox of choice: You make people happier not by giving them more options but by stripping away as many as you can.
— Cliff Kuang, Wire

Original Article: Disney's $1 Billion Bet on a Magical Wristband | WIRED

Was reading the article on WIRED.com about Disney's MagicBand and how it created seamless transitions before, during and after your experience at Disneyland that greatly enhanced your experience, allowing you to focus on enjoying and eliminating as many barriers to it as possible. As I was reading it, I also kept drawing a parallel to the airline industry and what airlines could do to provide this seamless, almost magical experience.

From my research into airline brands in a project I was working on last term, I realized that airlines have so much potential to expand their service offering beyond the flight experience. There are many airlines with an already good brand reputation and each has its own loyal following, and they could leverage on that, providing services that transcend beyond the cockpit of the plane. This could also open up new revenue streams that help ease the pressure placed on them with fuel costs etc.

Perhaps airport security organizations like the TSA could take a cue from Disney's MagicBand, to provide a seamless service and experience that we are so sorely missing, especially the mess that is the airports today.