Shoemaking
I've always had a slight fascination with shoes, as it is an element of one's outfit that reflects mood, personality and style. Through my stint at Pensole last spring, I gained a deeper understanding and appreciation of footwear, not only for the design of shoes, but the whole storytelling and manufacturing aspect of it as well.
LN-CC was recently on hand to document the creation of a pair of ETS Callatay shoes. The shoes are individually handmade from start to finish in Paris by a single artisan using only French components. The meticulous, understated craft behind each style is evident in each finished product, and our latest range is currently available at www.LN-CC.com.
What I like about this video is that it personalizes the shoe making process, essentially embodying the soul of the craftsman into the shoe itself - perfectly befitting the aesthetic of the final product, a dress shoe. It wouldn't be as effective if it the final product was say a running shoe, for which a technology focused video would be more appropriate.
via theformed.com