I've always had a slight fascination with shoes, as it is an element of one's outfit that reflects mood, personality and style. Through my stint at Pensole last spring, I gained a deeper understanding and appreciation of footwear, not only for the design of shoes, but the whole storytelling and manufacturing aspect of it as well.

What I like about this video is that it personalizes the shoe making process, essentially embodying the soul of the craftsman into the shoe itself - perfectly befitting the aesthetic of the final product, a dress shoe. It wouldn't be as effective if it the final product was say a running shoe, for which a technology focused video would be more appropriate.