Concierge is a corporate travel service that is part of a broader strategic roadmap to re-establish Singapore Airlines as a leading travel service.
Note: Concierge is a student project and is not officially endorsed by Singapore Airlines.
Rigan Wong, Citigroup Inc., Aviation Analyst
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Declining Passenger Yield
From Flight Provider to Travel Enabler
While the travel industry is shifting towards a more integrated and seamless experience, individual touch points within a traveler's journey remains largely segmented across different service providers.
This puts Singapore Airlines in a strong position to leverage its brand capital and expand its service offering into other key touch points of the travel journey. This would also allow Singapore Airlines to diversify its sales channels and open up new revenue streams.
Compared with the explorative nature of leisure travel, the focus of business travel is centered on efficiency in getting from one place to another with as little distraction as possible. There is also a strong desire for an elevated status when traveling for business.
The launch of a corporate travel service would allow Singapore Airlines to meet the demand for an integrated, singular brand travel experience that is lacking in current corporate travel service offerings.
A Seamless Travel Exeprience
Concierge consolidates all your transportation needs within a single Singapore Airlines experience, from flights to ground transport to hotel, providing a seamless efficiency that is first of its kind in corporate travel.
- Strategic Road Map
- Visual Identity
- Membership Card + Welcome Package
- Web & Mobile Platform
- Arrival Kit