In the spirit of Creative Strategies, I decided to do a quick 2hr vector and animation exercise, inspired by a fishing trip to Kelong Acheh in Malaysia a few years ago with some friends from school during our INSEAD MBA exchange.. It wasn't my first time there and I always remember kelong trips to be uber relaxing with the constant sea breeze and absence of technology.
I managed to pay a visit to the Yves Saint Laurent exhibit at the Seattle Art Museum in January, and finally got to upload some of the pictures I took from there.
One thing that stood out to me was how he uses fashion and couture to elevate the status of women, and empower and define the idea of what femininity means through the clothes they wear, defining a legacy along the way. In a way it reminds me a little of Coco Chanel too, how she used fashion to define the modern woman. That's something I find really powerful amongst iconic fashion designers .
The term 'optically kinetic' generate some intrigue in me as I was watching this video on Sydney Cash's sculpture via NotCot. Reminded me of the Sonos logo and how it was designed to create movement as you scroll through.
Interesting, especially as we have migrated most of our experiences and information consumption to the digital space. A good relative of this would the the parallax scrolling effect seen across so many web experience. As we move into a future where our experience of the internet will be away from screens, would these optically kinetic interactions still be relevant? What would be the new trend for displaying and overlaying information? Especially in conversational and voice UI.
"You learned to throw a ball, pick up a cup, tie your shoes, and open a door by watching others. When you were older you probably learned how to ride a bike or drive a car by having someone show you how to do it.
So if software is more physical now (in app form), why shouldn’t we learn how to do it by watching other people?" – Josh Elman
One thing I deeply appreciate about living in Seattle is the abundance of nature spots and greenery that surrounds the city. It's there that I'm able to recollect my thoughts and realign my energies especially after a full week of looking at screens.
Part of this week's class assignment for Branding Strategies, taught by Sherry Hoffman, was to create a 30-sec lovemark video of our favorite brand. A lovemark speaks about our emotional connection with a particular brand.