Featured Work

Developing intimacy between parents and children with autism through music creation.                       

Social Impact, Electronics

 

A series of weekly experiments focused on developing strategic approaches to creativity.             

Design Experiments

Expanding Singapore Airlines' product offering to open up new revenue streams.                                     

Service Design, Strategy

 

A hot rod RC car, designed using the base components of a Team Associated 18R RC car.

Reverse Engineering, Solidworks

Helping working professionals with hypertension keep their blood pressure in check.                  

Healthcare, Electronics

 

Pushing Gibson into the next decade with a renewed vision and product strategy.

Consumer Electronics, Strategy

Enhancing the safety & ergonomics of police officers working in cold weather conditions.           

Performance, Soft Goods

 

Featured Post

About

 
 
 

Born and raised in the sunny island of Singapore, Kenneth flew over to the also sunny Southern California in the Fall of 2011, where he is pursuing a BSc in Product Design at Art Center College of Design.

With experiences at Continuum and INSEAD, as well as co-founding 08/15 Watches, Kenneth is ready to graduate in April 2015 with a focus on design strategy and consumer products.

When he is not designing, Kenneth can be found strumming his guitar, learning to kick-flip on his Penny board or craving a Korean BBQ.
 

 

Making the Complex Simple

 

Coming from Singapore, I grew up in a culture and environment that was very organized and structured. I probably didn't realize it back then, but that played quite a role in contributing to my moderate (some say borderline severe) obsession with neatness and organization. 

That obsession bleeds through to who I am as designer today, living in a world that is becoming more integrated and seamless, yet also more complex and convoluted to navigate. 

I seek to bring organization and clarity back to the user, transforming complicated and frustrating transactions into enjoyable and engaging interactions, making the complex, simple.

 

Contact

contact@kennethtay.com