Born and raised in the sunny island of Singapore, Kenneth flew over to the also sunny Southern California in the Fall of 2011, where he is pursuing a BSc in Product Design at Art Center College of Design.

With experiences at Continuum and INSEAD, as well as co-founding 08/15 Watches, Kenneth is ready to graduate in April 2015 with a focus on design strategy and consumer products.

When he is not designing, Kenneth can be found strumming his guitar, learning to kick-flip on his Penny board or craving a Korean BBQ.
 

Coming from Singapore, I grew up in a culture and environment that was very organized and structured. I probably didn't realize it back then, but that played quite a role in contributing to my moderate (some say borderline severe) obsession with neatness and organization. 

That obsession bleeds through to who I am as designer today, living in a world that is becoming more integrated and seamless, yet also more complex and convoluted to navigate. 

I seek to bring organization and clarity back to the user, transforming complicated and frustrating transactions into enjoyable and engaging interactions, making the complex, simple.