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Kenneth Tay

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Found UX: McDonald’s real-time menu updates

March 4, 2021 Kenneth Tay
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Took a recent trip to Macdonald’s where the Prosperity Burger once again returned to its menu for the Chinese New Year period.

As i was ordering to the touch screen system, it had a “not available” tag with the item selection in a deactivated state. What was pleasantly surprisingly was when I looked up the track my order number and saw the “not available” tag on the main menu display too.

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Which is pretty neat, given that probably the inventory system automatically updates the menu displays. This is such a good example of designing for the larger ecosystem.

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