The term 'optically kinetic' generate some intrigue in me as I was watching this video on Sydney Cash's sculpture via NotCot. Reminded me of the Sonos logo (as shown below) and how it was designed to create movement as you scroll through. 

Interesting, especially as we have migrated most of our experiences and information consumption to the digital space. A good relative of this would the the parallax scrolling effect seen across so many web experience. As we move into a future where our experience of the internet will be away from screens, would these optically kinetic interactions still be relevant? What would be the new trend for displaying and overlaying information? Especially in conversational and voice UI.