Optically Kinetic

January 22, 2017 Kenneth Tay

The term 'optically kinetic' generate some intrigue in me as I was watching this video on Sydney Cash's sculpture via NotCot. Reminded me of the Sonos logo and how it was designed to create movement as you scroll through.

Interesting, especially as we have migrated most of our experiences and information consumption to the digital space. A good relative of this would the the parallax scrolling effect seen across so many web experience. As we move into a future where our experience of the internet will be away from screens, would these optically kinetic interactions still be relevant? What would be the new trend for displaying and overlaying information? Especially in conversational and voice UI.

Food Hacking

December 3, 2015 Kenneth Tay

"...in today’s society that instinct would make us fat, so we have to adapt to this new way of life. But our hardware cannot change that fast. So computers should help us update our human software instead."

Rethinking Institutions

October 11, 2015 Kenneth Tay

...Virgin Money Lounge caught my eye. It is a service that takes care of your personal needs, not just the functional, routine banking needs. It is a place to work and relax, get financial advice, join networking events, etc. It is even a place where you can leave your kids at without worry. It does all this while reinforcing the typology of a bank as a safe haven, an institution you can trust, accomplished through a relevant physical presence.

Thoughts on the MagicBand and Air Travel

March 16, 2015 Kenneth Tay

“In fact, it’s called the paradox of choice: You make people happier not by giving them more options but by stripping away as many as you can.”

— Cliff Kuang, Wire

Original Article: Disney's $1 Billion Bet on a Magical Wristband | WIRED

Was reading the article on WIRED.com about Disney's MagicBand and how it created seamless transitions before, during and after your experience at Disneyland that greatly enhanced your experience, allowing you to focus on enjoying and eliminating as many barriers to it as possible. As I was reading it, I also kept drawing a parallel to the airline industry and what airlines could do to provide this seamless, almost magical experience.

From my research into airline brands in a project I was working on last term, I realized that airlines have so much potential to expand their service offering beyond the flight experience. There are many airlines with an already good brand reputation and each has its own loyal following, and they could leverage on that, providing services that transcend beyond the cockpit of the plane. This could also open up new revenue streams that help ease the pressure placed on them with fuel costs etc.

Perhaps airport security organizations like the TSA could take a cue from Disney's MagicBand, to provide a seamless service and experience that we are so sorely missing, especially the mess that is the airports today.