More than a philosophy or form of personal expression, I view design as a value-added service, a tool, to help businesses and companies grow to achieve their strategic objectives. This current view of design harks back to what made me first fall in love with design.
Being born and raised in Singapore, I went through the notoriously rigid and monotonous Singaporean education system, where it was mostly about writing the right answer, scoring well for exams, and keeping your opinion to yourself. It went on like that till I was 15, in my 3rd year of secondary school, where I enrolled myself to an elective class called Design & Technology, a basic shop class teaching skills like woodworking and using power tools. It was there that I was first exposed to the design process. The reiterative and explorative nature of the design process immediately struck a chord with me, as I was challenged to explore a variety of solutions to a problem, and that there was no ‘one right answer’.